Always surnamed "people"
In the eye-catching position of every chain store in the big pharmacy of the common people, there are 7 characters of "everything for the common people"! Chairman Xie Zilong said that these seven words are the highest goal pursued by him as a man and a business.
In the context of the lack of market competition in the pharmaceutical industry and the high drug prices, the ordinary people, especially the low- and middle-income people, are burdened with medical drugs. At the end of October 2001, the large pharmacies of ordinary people appeared in Changsha. A solemn commitment of a drug price "average 45% lower than the national approved price" has aroused great concern from all walks of life; into the large pharmacy of ordinary people, the benefits of seeing and tangible, let the masses smile; "buy the medicine with the basket The phenomenon of long lines of payment has become a big sight in Star City. The “people” who adapt to the laws of the market are also growing rapidly: within one year, they have become the largest pharmaceutical retailer in Hunan Province; they took the third place in the national retail pharmacy in two years; in less than three years, they expanded by a store. To more than 40 stores, from Hunan to 12 provinces, municipalities and autonomous regions. The "old people" in development have been fulfilling the promise of "all for the common people": they have provided more than 7,000 jobs for the society; in the past three years, they have saved more than 1 billion yuan for the people! "My company is oriented to the most common people. I always remind myself that I have to be worthy of the three words of 'people"!" In the face of unexpectedly great success and overwhelming praise, private entrepreneur Xie Zilong did not forget, It is always the original intention of "all for the common people."
In February last year, the SARS epidemic first broke out in Guangdong. One day, a merchant from Guangdong came to the Zhuzhou branch of the “people”. Apart from saying that more than 50 boxes of Banlangen granules in the store were “searched”, they rushed to prepare for loading and returning to Guangdong. The confused store manager reported the situation to Xie Zilong. Xie Zilong immediately contacted his counterparts in Guangdong. The friends over there told him that Guangdong’s Banlangen granules have soared to more than 20 yuan or even more than 50 yuan per box. Many speculative businessmen are buying and hoarding all over the country, preparing to make a fortune. Xie Zilong immediately associates that, near Hunan, the epidemic may soon spread. "People" should be considered for the people, and the speculators should not be allowed to get stuck in the neck of the people. Therefore, he immediately ordered Zhuzhou to cut off the batch of Banlangen at the cost of compensating all the losses of the Guangdong merchants. In the next few days, Xie Zilong used his extensive marketing channels to contact a group of drug supplier representatives and asked them to proceed from the interests of the ordinary people and ensure the supply of anti-SARS drugs for the “people”. After getting the cooperation of these representatives, Xie Zilong solemnly promised to the society: During the period of "SARS", no matter how high the price of anti-SARS drugs is, the "people" will never raise prices! Later, with the development of the epidemic, some drug prices soared, and Xie Zilong insisted on the promise and sold it to the people at a loss.
"The business has always had both gains and losses, but don't lose your conscience, lose people's hearts, and lose credibility." In the smooth running of the company, Xie Zilong is not arrogant and always adheres to the principle of being a man. Once, a retired old man in Kaifu District of Changsha bought more than 200 yuan of medicine in the "people", and the old man's son then repeatedly bought the same medicine for his father. The living expenses of the elderly for the whole family are only 600 yuan per month, but they have spent more than 400 yuan at a time. The old man took the medicine to the store. According to the pharmacy's rules, once the drug is sold, it cannot be returned. The store manager couldn't bear to bear more than 200 yuan for the elderly, and the returned medicine was scrapped according to the rules. The incident was reflected in Xie Zilong. Xie Zilong praised the store manager in front of the staff, and made special provisions in the company's internal regulations for similar special circumstances: the retreat was allowed, and the loss was borne by the "people"!
With the "old people" as the backing, Xie Zilong is "sufficient". He said with confidence: the turnover this year will reach 2 billion yuan, and the profit will exceed 50 million yuan. Next year, the goal of "people" is to have a turnover of 3 billion, and the next year is 5 billion. Xie Zilong said that no matter how big or strong the "people" will be in the future, it will always be called "people"!
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