When the family talks about the "people" story
In October 2001, when a large pharmacy named “People” appeared in Xiangya Road, Changsha, Hunan, the people did not realize that it would lead to a price cut in the pharmaceutical market. By October 2003, two years, the people's pharmacy has grown from Hunan to Shaanxi, Zhejiang, Jiangxi, Guangdong, Guangxi, Shandong, Hebei, and Tianjin. From one to 21, each one has attracted local people. It has swarmed and has become the protagonist of local media reports. The behind-the-scenes "protagonist" of this field storm--Xie Zilong, the chairman of Hunan People's Pharmaceutical Co., Ltd., accepted an exclusive interview with this newspaper yesterday. Many of the stories he told were thought-provoking. Difficult everywhere
The word "people" is terrible in the national drug retailing industry, causing storms everywhere. Only the media in the country disclosed: Wenzhou hitting people, Hangzhou hospital drug price collective "diving", Guangzhou drug retail store hastily "aligned" and so on. Xie Zilong also told many unknown things: In Zhengzhou, the business license of the "people's" big pharmacy was issued three times, and it was taken back three times by the industrial and commercial departments. The site selection, decoration, and money were thrown in a lot. Can't open Zhang. When they entered Shanghai, the "people" also suffered from the restrictions of the local drug regulatory authorities "three non-isms" (not selling local drugs, not cutting prices or not calling "people").
Every time the "peoples" go to the local market, they will grasp the price reduction of their own homes, at least 20% to 30% less than the local retail price of medicines. In addition to the pharmacies hating this foreigner, the hospital is also trying to deal with it. In Xi'an, some hospitals only write the drug code inside the hospital, so that the patient can't understand it at all; or write the code nouns without writing the name of the drug. The "people" have to set up "translators" in the store. The Pharmacopoeia, one by one, to meet the public's request for medicine. Create a "conspiracy device" by scale
The "people" is such a fire, and it is a price war. The price is not the result of the sing, the masses only recognize the real price. Asked about the real internal cause of the "people's" parity, Xie Zilong said frankly that the scale is winning. This is the reason why the number of "people" branches has increased at the speed of n-th power. Just last year, "people" opened to 9 stores in Hunan, and Shanxi. 3, 3 in Zhejiang, 1 in Jiangxi, Guangdong, Guangxi, Shandong, Hebei, and Tianjin, the total number of stores has increased by 5 times; next year, this number will double again, and in 2005, we will strive to open 70 stores. Because of the large scale, the major pharmaceutical companies across the country attach great importance to the contract with the "people", indicating that the white point, as long as the "people" signed a one-year order, is equivalent to a provincial wholesaler's product sales, only to For example, in Hangzhou, three stores sell “21 Jinweita” one medicine a day, and the sales amount is 20,000 yuan. With this scale, the purchase price of the “people” from the pharmaceutical factory will naturally be taken. It is lower than other families, and there is money to win with price. "People" put on "red shoes"
Regardless of whether the opponent of the "people" or its beneficiaries, they are concerned about one question: Does the "people" make money? Xie Zilong admitted that two of the 21 stores in the “people” had a slight loss, and all other stores were profitable. Among them, Changsha Xiangya, Zhuzhou and Hangzhou were the most prominent. In 2003, the total sales of “people” will exceed 600 million yuan. Behind the total sales of 600 million yuan, Xie Zilong revealed a relatively conservative figure: in 2003, the profits of the "people" should be able to reach 70 million yuan, and such profits are enough for the "people" to snowball-like rapid development. Xie Zilong believes that the development of "people" to today's scale is not simply to make money. He is wearing "red shoes" in fairy tales. It is because of too many obstacles and challenges that he has aroused his fighting spirit. Can advance, can not stop, he hopes that with the standardization of market competition, the "people" of small profits but quick turnover can truly fulfill the responsibility for the majority of ordinary people to use the minimum therapeutic drugs.